SPEC WORK

Certain Dri

Print, OOH, Digital

Certain Dri is a deodorant that stops excessive sweating for up to 72 hours. We wanted to connect with those whose choices do revolve around their sweat, and show them that their perspiration doesn't have to be a constant barrier in their day-to-day life.

Tagline: Live without limits.

Print

familytrip

Heights

sweatmachine

OOH

subway

train

Live fearlessly. Move past your limits with our helpful measuring tool on public benches and transportation. When you're worried about sweat, everyone is kept at Stranger Danger distance. Less sweaty, less shy, more fun. — Live fearlessly. Move past your limits with our helpful measuring tool on public benches and transportation. When you're worried about sweat, everyone is kept at Stranger Danger distance. Less sweaty, less shy, more fun.

Digital

Unlimited Closeness

Get cozy. In a Certain Dri world, there's no limit to how close you and your friends can be. Our app scans your social network of choice and ranks your physical closeness by the number of pixels between you and your nearest & dearest pals.&… — Get cozy. In a Certain Dri world, there's no limit to how close you and your friends can be. Our app scans your social network of choice and ranks your physical closeness by the number of pixels between you and your nearest & dearest pals.

Art Director: Chris Warner